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1 November 2018

How To Write SEO Optimized Content (2018 Best Guide) – ElochiBlog


How to write seo optimized content


When you’re doing SEO for your blog/website, you need to make sure you’ve got a bunch of important things covered in order to guarantee SEO optimized content.

SEO is nothing more than a given page’s optimization.

It can even be the optimization of the whole website.

One of the best ways to keep getting traffic for your oldest and earliest posts is to make them search engine friendly.

In the long run, only the search engines can help you to get traffic from old posts.

Today, in this article, I will share the most powerful tips for writing SEO optimized content that will rank better in search engines.
                   
Hey, wait…I got a bonus for you! This package is for mostly Lazy Bloggers. Lol! 

Actually, not for only Lazy Bloggers, it helps in optimizing your contents as well.

I will show you 3 free SEO tools you can use to make a post or copy and re-write any post quickly without wasting your time to write or make up a post.

These tools will give you a unique 100 percent non-plagiarized content instantly.

Nevertheless, I still prefer this perfect guide for writing an SEO optimized article. It’s simply the best.

You will only get the full tips if you follow me till the end of this post.

So relax and get yourself a cup of coffee as we go down with this article.

Before we get started let’s see what SEO is all about…
                                               

What is SEO and How to Do It?

According to Wikipedia, (SEO), Search Engine Optimization is the process of affecting the visibility of a web page or a website in a web search engine’s unpaid results, often referred to as the natural or organic results.

Nevertheless, SEO helps to make sure you optimize your sites so that search engine technology can understand what your content is all about.

The aim of using the right SEO techniques

Using the right SEO technique helps to get the best rank possible on SERPs, (Search Engine Result Pages).

Even so, SEO offers no guarantees or whatsoever.

This means that no business or website can say their website is the No. #1, just because it’s super SEO optimized!

SEO is indeed a large Topic to discuss, anyway, I got a very comprehensive well-detailed post here on Best Strategic SEO for increasing your online visibility.

Okay let’s get down to what we have today.

In this guideline, I will show you the most crucial factors for you to do your thing and also give you some SEO content writing tips.

However, you can influence your search engine ranking by doing one of the following:

    Having the highest score in terms of quality of your blog/website

    Getting the highest score in terms of the authority of your blog/website

    Reaching the highest score in terms of the most trusted blog/website/store for the search people are looking for.

There are hundreds of Google ranking factors!

For every single one of these factors, the scores are put together in the algorithm to figure out where you rank and a golden chance for you to fill it up and rank better.

This means that optimizing your site for search results is all about getting the highest score possible on all these points!
                                                           
 HOW TO WRITE SEO OPTIMIZED CONTENT (COMPLETE CHECKLIST)

1. Keyword Research

keyword research

This is one of the most critical stages for any SEO content writer and bloggers to write good SEO optimized content!

Therefore, some of my SEO content writing tips have to explore this aspect.

a) What is Keyword Research in SEO and How to Do It?    

Keyword research is when you use keywords research tools in order to check and find search terms people insert on search engines.

You should focus on long-tail keywords (3 - 4 or more words).

Why am I going to do that?

Because these have a lower search volume while still holding the remarkable possibility of having a great rank on the SERPs.

It’s really simple to get and super easy to put into practice!

I use several tools such as SEMrush, Google Keyword Planner and Ubersuggest.

Apart from these, there are other tools you can use to find those amazing keywords you’re searching for!

The more platforms, the better!

Your main aim now should be to get the highest possible number of short-tail keywords (1 - 2 words) and long-tail keywords (3 - 4 words).

By doing this, make sure you’re able to analyze every opportunity in terms of search volume and keyword difficulty, and only then move on to take care of the long-tail keywords.

Here are some other great tools I suggest you explore right away!

These will help you perform an awesome keyword research for your SEO optimized blog post; most are free and premium tools.

    SEMRush

    Long Tail Pro

    KWFinder


    Keywordtool.io


Apart from this set of tools, there are others which are quite popular and have been in use.

Take a look at this fine bunch:

    Explore topics on Quora and find new variations for your specific keyword.

    Check thematic indices on Wikipedia.

    Google Related Searches: When you perform a search about a topic, you’ll see related keywords users also tend to search on the same topic show up on the footer.

    Read popular threads which have a lot of visualizations and answers in big online communities (forums).

    Backlinko’s Brian Dean also uses conference agendas so as to find great keywords on different niches.

b) Spy on your competitors and see which keywords they’re getting traffic from

Spying on your competitors before picking the keyword is always a nice idea.

That’s how you’re able to understand how rankings will behave when faced with different search terms.

How do you find out which keywords your competitors rank for?
 
Very easy, you have two feasible options.
 
Option 1. Perform Manual Searches on Google
 
Use the keywords for which you want to optimize.
 
Check the results and especially the position of your various competitors, since you have a series of metric values ​​with which you can realize that keyword A or B can be a good choice.
 
For example, if there is a competitor with a low authority and poor social media metrics as far as shares and backlinks are concerned;
 
You can easily come to the conclusion that you can rank with a number of high-quality content that is both extensive and attractive.
 
For that to happen, you must use the great SEO-friendly practices that will be explained in this article.
 
Option 2. Use SEMRush
 
The easiest way for you to know what your competitors are ranking for is to use SEMRush.
 
Yes, Semrush is a premium SEO tool but offers you 5 to 7 trials every day for free.

Use it carefully and carry out your analysis before you reach the limit per day.
 
All you have to do is enter your competitor's URL on SEMRush and the platform will miraculously tell you which keywords your competitor is ranking for!

As you can see, this analysis of SEMRush is quite simple.
 
• Copy the URL of your competitor
 
• Check the number of keywords for which your competitor has a ranking for.
 
• Check the list of keywords, keyword volumes, keyword difficulty, CPC, etc.
 
Tip: for a better analysis and perception of the measured values ​​of your competitors, install MOZ toolbar (one of the essential free SEO Chrome extensions).
 

  Read: Top 10 Cheapest Domain Registrars in 2018

c) Do not forget to use Latent Semantic Keywords (LSI Keywords)
 
LSI keywords are the so-called related keywords, synonyms, etc.
 
The use of LSI keywords is crucial in case you want your content to be super SEO-optimized!
 
This is truly one of the greatest SEO content tips I can give you!
 
Do you want a tool that can help you with LSI keywords?
 
LSI graph is what you need.
 
Note: if you write comfortably, these words will appear automatically.

d) Keyword Density vs. keyword Frequency
 
A few years ago, people used the Black Hat technique known as keyword stuffing.
This was in fact when bloggers / webmasters would use the keyword they wanted to rank as often as possible.
 
This technique, however, quickly became a new-fashioned form of spam, not only for search engines, but also for users.
 
The articles are obviously of poor quality and really confusing for the readers.
 
Here is my suggestion;
 
Of course, you should sometimes use your keyword, depending on the size and content.
 
Try to use it in a natural way to ensure that your readers do not get stunned by a senseless repetition of words!
 
Whatever you do, do not confuse your readers!
 
By the way, as you may have guessed, keyword stuffing is not really useful anymore.
 
Therefore, you should really invest in LSI keywords and insert them into your entire content.
 
Instead of increasing the chances of a position for a single keyword, you can even increase your recordings for more keywords. 


2. Use SEO-Optimized Titles

 seo post and meta title

For every blog post, you ought to have a Post title and a Meta title.
 
First you have to understand the difference between the Post title and the Meta title.
 
• Post title: how your readers sees the title of the message on your website.
 
• Meta Title: How search engines display your post in search results.
 
If you have not specified a meta title in your site SEO settings, your post title will be used as the meta title.
 
For a remarkable SEO optimized blog post you should try to analyze the context of your post.
 
Next, you must find a keyword that fits that specific context.
 
It is important to have your keywords in the Meta title.
 
Remember: titles are cut on SERPs, depending on the length of the title.
 
Tip: try to be clear as well as simple and make sure you use the long-tail keyword at the beginning.

Also use power words!
 
Pro Tip: keep your post titles less than 65 characters.

 See these three suggestions for generating titles:
 
SEOPressor
 
HubSpot
 
BlogAbout
 
After you have created your title, use CoSchedule to check the overall score of your title.
 
You can also get other suggestions for great words that you can use in your title
 
Personally, I like to apply modifiers to titles.
 
Depending on the topic, there are different modifiers that are suitable for the content, for example:
 
• "best"
 
• "free"
 
• "2018"
 
• "guide"
 
• "how to"
 
Note: forget never that you have to use your title in an H1 tag.

In case you use WordPress, it will automatically insert your title on the H1 tag

There are many experts who advise users in the source code of the post to verify that only one H1 tag is used and if the title tag is the same on the H1 tag.


3. Permalinks: Use SEO-Optimized URL

permalinks

To have an SEO optimized content, you need to understand that your URL is extremely important.

Focus on SEO-friendly URLs in this format (https://www.domain.com/your-keyword-here).

When we write a post, our post titles usually contain many stop words.

For example when we write a post with the title:

• How to create a Blog business plan

Our main permalink is standard by default as:


"To" and "a" are stop words in the example above.

You can click on edit permalink and change the permalink to; "www.domain.com/blog-business-plan", thereby eliminating the stop words. 
 
Note: Never change your post permalink once the post has been published.

Read: Get Cheap Domain name and Web hosting from Domainking


4. Post Meta Description

search description

The most popular SEO Plugins for WordPress users allow you to add meta descriptions to a post, such as the (Yoast SEO Plugin or All in One SEO Plugin)
 
These descriptions play an important role in the search engines ranking.
 
For blogger platform users, you can do this with the "Search Description" option on the right side of your new blog post page.
 
Write a description that explains what your article is about and use your long-tail keyword.
 
In 156 characters you must add your keywords and make a description that is attractive enough for visitors to click on them.
 
The better written description - the higher the CTR (Click-Through Rate) will be.
 
Be concise and write in a simple way, and remember that the words must be enticing and attractive;

So that readers will like to check the content!
 
If you have not added meta descriptions in the past, you should do this immediately.
 
Meta descriptions are very important.


5. Image Alt-attribute (ALT Tag)

image alt tag

Google cannot read images.
 
The text is how Google recognizes an image.
 
To ensure that search engines can understand what an image is about, you need to be sure that you are using the correct image names.
 
Most bloggers/writers make the mistake of uploading images with names like image001.jpg

This is a big mistake!
 
When naming an image, keep the name that is relevant to the image itself.
 
For example, if you create a screenshot of a Google Custom Search Box and you name it the Google Custom Search image, it will not be targeted.
 
Instead, you must use a name such as "Google Custom Search Box."
 
You can always manually add alt attributes when you upload an image.
 
You can also use an effective plugin called SEO Friendly Image that uses the image name as its "alt (alternate text) attributes".
 
When people search for an image on Google Image Search, they end up on an image in one of our blog posts.
 
I have seen positive results when using keywords in the image anchor text (when naming an image), so you should at least use keywords in your alternate image text.
 
In addition, you must always give the correct alt attributes to the images.

 

6. Interlinking and Anchor Text

internal linking

When writing a new post, it is always a good idea to link back to old blog posts, so that readers stay longer on your site.
 
This also helps so that search engines can re-crawl these old posts.
 
This helps to improve the navigability of your site, reducing the bounce rate, another important SEO factor.
 
NOTE: It is not advisable to create internal links to topics that have nothing to do with what you are actually writing about.
 
Take advantage of this internal linking strategy to create links that point users to your main categories on posts where that redirection is logical.
 
When you create a link, you must use the anchor text technique.
 
When you want to link to a blog post, you'll see an option to add a link and a title.
 
Be sure to enter the post title with the main keywords for the post you are linking to.
 
Try to make internal links to your previous posts whenever possible.

Read: Free Online Forums to Promote your Business & Websites


7. Yoast Content Analysis

yoast real-time content analysis


Have you ever heard of Yoast Content Analysis?
 
Yoast content analysis is a product of Yoast SEO plugin.
 
Yoast SEO plugin is the most favorite plugin used on WordPress to optimize On–Page SEO.
 
Do you know?
 
70% of people who use BlogSpot (blogger platform) know nothing about this technique.
 
So today you will use it from now on to optimize your content on Blogspot without worrying about not using Yoast SEO plugin or moving to WordPress.
 
Click here to use the Yoast content analysis.
 
How to use Yoast Content Analysis
 
Yoast content analysis is added to the Yoast SEO plugin for WordPress user, but most Blogspot users do not know that they can use it on Blogspot.
 
 To optimize your content on Yoast Content Analysis, follow this:
 
• Copy and paste your written content into the "Enter the content editor"
 
• Scroll down enter the focus keyword that you analyzed when performing keyword research.
 
• Fill in the Snippet Preview
 
• Scroll down and you will see something similar to the image below:

Yoast real-time content analysis

 
• Optimize your content by completing all red to turn green on your content and when you're done, copy the content back to Blogspot.
 
• Also copy the description of the optimized snippets to the search description.

Voila!!! Your content is now optimized!
 
Note: the Total score rating button must be green, but if it turns orange, it means your content is still optimized, but more needs to be optimized.

By following these content optimization techniques, you can write perfect SEO optimized content that ranks better in search engines.
                                                                                                                    
Alright, here is the bonus packaged along with this post, trust me it works anywhere, anytime.

You are a lazy blogger? No worries, these tools will keep you going on your blogging journey from today.

Like I said earlier, it helps in your SEO optimized article writing as well.

And here is the 3 best free SEO tools to use!


•  Google Translator
google translate

Yes, Google translator is the main thing here; this is the very first step.

Now get the article you want to post on your blog, you can get thousands of articles from websites like EzineArticles or from sites you wish to copy from.

Copy the article, go to Google translator and paste into the first box.

Then translate the article to (DUTCH), by selecting the preferred language.

Now, copy the article that has been translated to DUTCH on the second box, paste it into the first box again and translate the article back to ENGLISH.

Voila, you just jump the first step!


•  Grammarly
grammarly

If you check the article that has undergone the translation process you will see that the words and sentences have changed.

However, to have a pure and 100% plagiarism free article, one more thing is needed and that is the Grammarly tool.

Grammarly tool is a premium tool but can still work using the free account, head onto grammarly.com and create a free account.

On your Grammarly dashboard, click on new upload and a page will be displayed.

Copy and paste the translated article and allow Grammarly screen the article, now edit as Grammarly predicted for you.

Make changes to some words appropriately and choose the right words inline to the article.


•  Plagiarism Checker
plagiarism checker

Alright here is the last thing needed, there are many plagiarism checker tools but I suggest these two from SmallSeoTools and PrePostSeo.

Now copy the edited article gotten from Grammarly, then paste into any of this 2 plagiarism checker tools and submit.

Just watch the tool does its Job, after checking you will see results for unique and plagiarized words.

Most times, you can get 90% - 95% plagiarized results, now trace the remaining plagiarized words/sentence and change the words to its synonyms.

Voila! You now got a 100% non-plagiarized article without writing anything.

So cool right?

There you have it; this approach is a cool one once you utilize it very well.

Say no to copy and paste; rather get yourself some new strategy of writing SEO articles.   



Wrapping It Up

This SEO Optimized Content checklist is crucial for you to do your thing!

Why is that?   

Due to the fact that it’ll help you make sure your SEO-optimized website content will reach a wider audience.

If you take these optimal content optimization techniques into account, I’m sure your content, pages, and website will gain more popularity in search engines.

The aim of this guide is to make sure everyone’s got what it takes to use SEO to the core!

From today you can start producing quality SEO optimized content that’s not only user-friendly but also SEO-friendly!

Many bloggers/writers don’t implement this technique, which gives you a major advantage.

Now take advantage of this and do the work that others aren’t willing to do and see the results coming in due time.


Let us know if you have any other SEO writing suggestions or questions. Share your thoughts in the comments section!

Do you know someone who can benefit from the information in this post? Share it with them on Facebook, Twitter, or Google Plus!

Thank You!

2 comments:

  1. Hey Elochi, i indeed this is a nice post you got here.

    With the above tips I can make up great seo optimized content on my site. Thanks for sharing, it was really helpful.

    Have a great day.

    ReplyDelete
    Replies
    1. You are welcome, glad you found this post worthy.
      thanks for your kind comment...

      Delete