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10 May 2020

Top 7 Google Algorithm Updates Explained (Definitive Guide) – ElochiBlog


Google Algorithm Update 2020
When a user enters a search query into Google, within seconds, the Google-bot goes through millions of pages looking for the most relevant page or website that best answers the users' question. 

Unless you have been living under a rock, you have probably entered a query into Google before and have seen how incredibly accurate it presents these results.

All these did not happen overnight, though; Google Algorithm Updates is responsible for that.

Hence, it was as a result of years of careful planning and writing of new search algorithms, while also updating the previous ones. 

Google Search Algorithms are at the heart of its search results. 

They determine what you see whenever you search on Google.

In this post, I will talk about the major Google Search Algorithm, the Problem they Solve, and how they affect Website Ranking.

Top 7 Google Algorithm Updates 2020


How Google Algorithm Works

Here is the list of seven basic Google Search Algorithm, follow me, let's see them!

  • Google HummingBird
  • Google Panda
  • Google Pirate
  • Google EMD
  • Google Payday
  • Google Fred
  • Google Pigeon.

Google Hummingbird

This was one of the most ambiguous changes undertaking by Google on its search algorithm.

Although you will be correct to call hummingbird an algorithm update;

It was a completely improved form of the Google Search Algorithm rather than a minor change like other updates tend to be.

The goal of a hummingbird was to make sure the most relevant result is at the top of Google search. 

This was possible with the introduction of Semantic

This focuses on user intent to find out what a user means when they type in a query or keyword into Google search.

Released date30 August 2013.

Google Panda

In response to the proliferation of low-quality content on a search result page, Panda was born.

It aimed to prevent content that provides little to no value to the user from Ranking. 

It analyzes pages for duplicate or copy content that appear on more than one place on the internet.

It also checks for those found on your site.

Another trigger for Panda is a website with too many ads and very little content. 

To Panda, this is a sign that the publisher care very little about user experience. 

Other factors that Panda looks out for are content farming, thin content, and generally anything that has to do with low-quality content.

Released date23 February 2011.

Google Pirate


Piracy is a significant issue in the online space. Several industries, like news, movies, and music, have been fighting it for years with very little success. 

Google has been accused many times by big brands for benefiting from copyrighted content.

Although Google isn't responsible for publishing copyrighted content, it does help in distributing it. 

In other to stay on the right side, the Pirate algorithm was released.

The pirate update aims to tackle piracy on Google Search. 

Preventing site with copyrighted infringement complain from Ranking. 

What this algorithm does is to penalize a site that violates copyright laws. 

Especially those with a DMCA claim are being filtered out of search results.

Released dateAugust 2012.

Google EMD


EMD stands for "Exact Match Domain," it was released to prevent site with low-quality content but whose domain matches the search term from Ranking. 

Before this algorithm update, if you wanted to rank for a particular keyword, all you have to do is to buy a domain with the exact keyword. 

As with every other ranking factor in the SEO space, spammers quickly recognize this and began abusing it. 

The result was a proliferation of poorly written content on Google's first page, which was only ranking because they had the exact keyword in their domain names. 

It didn't take long for Google to realize that they have been giving too much Strength to domain names. 

Hence the EMD algorithm was released. Google's EMD update fished out a majority of these sites. 
Today, you will still find "Exact Match Domain". 

According to Google, EMD is okay if they deliver high-quality content to the user. 

Google's EMD update was only developed to target spammy sites.

Released date27 September 2012.

Google Payday


Spammy websites are notorious for targeting high paying CPC keywords, especially those in the financial and pharmaceutical industry. 

Google payday update was supposed to clean the search result of this site and to ensure that only those with high-quality content made it to Google's first page.

The payday update was link-based and mainly targeted keywords with high chances of being abused. 

These are contents with high search volume and high CPC.

Although this update didn't affect the majority of sites;

Those with shady links and low-quality content that targeted keywords with high CPC, such as payday loans with high-interest rates, were especially hit hard.

Other financial and pharmaceutical keywords with a high rate of abuse like insurance, mortgages, gambling can also trigger Google's payday.

Released date11 June 2013.

Google Fred

The name Fred was jokingly given by Gary Illyes, a webmaster trend analyst at Google. 

When a mysterious update was released in March 2017 by Google.

There was a lot of talk in the SEO community about this update. 

But almost everyone at Google was quiet. It wasn't until a few days later that Google confirmed the update.

Fred mainly target pages and websites created for the specific purpose of generating ads revenue.

Some of these sites have very little content with ads popping up here and there.

Released date7 March 2017.


Google Pigeon


You may have noticed that some search terms are given a different ranking in SERP according to your location. 

For instance, someone in, say the UK might get a different result in SERP when searching for the same keyword with some other person in Nigeria. 

This doesn't happen for all search terms, though. Only those that Google determines are location specific. 

Searching for the term "restaurants near me" while in the UK or Nigeria will bring out different results. 

Pigeon is triggered when such terms are searched on Google.

The Pigeon was created to increase the ranking of local listing in search. 

Sites with location-specific content were given priority in search based on the users' distance and location. 

Within days of rolling out Pigeon, there were already significantly noticeable changes to local organic Ranking.

Released date24 July 2014.

Conclusion:


So, this is all you need to know about the Google Algorithm Updates 2020.

Knowing about these Google Search Algorithms is an added advantage to you as an SEO and a Blogger.

Hence, this helps you to curtail harming your site and avoid any of the Google Algorithm Update to hit hard on you.

Notwithstanding, the new Google Core Algorithm Updates for May 2020 has been rolled out and already hitting hard.

It's time for you to take advantage of this guide now; then, start by providing quality content geared towards the users' search intent.

As well, build your blog and sites as a brand and make it your business.

Google Algorithm Updates will still come again, and if your site is in good condition, it will surely favor you, and then everything will be Alright.

I hope you enjoyed this excellent article, kindly share it with your friends who might need it and on your social media channels.

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Thank You!

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