
Today you are going to learn What is Facebook Algorithm and How to Beat Facebook Algorithm Changes.
Are you a Freelancer,
Digital Marketer, Social Media Manager, Business Owner, or you run a Small
Scale Business?
Do you know that you
can skyrocket your business and services to the peak on social media (Facebook) once you
know how Facebook Algorithms work?
Yes, you can do it and
achieve results instantly. I will show you, read on.
Learning about this
ultimate guide on How to Beat Facebook Algorithm Change 2021 is your best bet.
Many have been asking
questions on What is Facebook Algorithm? While others ask questions like;
- What does Facebook Algorithm mean?
- How does Facebook Algorithm work?
- What Algorithm is used by Facebook?
- What is the Facebook algorithm?
- How can I bypass Facebook 2021 Algorithm?
If you were asking any
of these questions or one of the above questions brought you to this page, then
you are in the right place.
Worry no more; here you
will get answers to all of the questions.
Knowing What is Facebook
Algorithm, along with the Best Facebook Marketing Tips For Small Businesses in
2021, is the way to go.
Ever since I realized
how this Algorithm change works and applied it, it has brought a very much
positive growth in my Business and Services.
Nevertheless, this
Facebook Algorithm Changes works well in line with Facebook Marketing Strategies.
So, here on this page,
I will share with you the best five ways on how to beat Facebook Algorithm
changes 2021 to favor your business.
Before that, you need
to see why it is relevant to know about the Facebook Algorithm and the basics
of Facebook Algorithm Statistics.
Let's see them; follow
me!
Why is it Relevant to
Know about the Facebook Algorithm?
We are in a digital
age, and that is no longer any news.
Billions of people
across the world can't spend a day without using their Smartphone’s and
computers.
We have become very
accustomed to using social media, search engines, and many other platforms;
All for just
entertainment, knowledge, communication, and so many other things.
However, not many of us
have any technical knowledge about these platforms that we are using.
Not many of us
understand why we see what we see.
For example, when you
search for something on Google, you see some websites first before some other
sites.
That's because Google's
Algorithm wants you to see those sites first.
Google's Algorithm is
called the Page-Rank Algorithm.
If you go to Youtube or any YouTube Channel, you'll see some videos before you see some other videos.
Again, that's because
Youtube has programmed its Algorithm to rank some videos ahead of some;
Based on what they
think is more relevant to the person that is watching the video or that is
making a search on Youtube.
So, every internet
platform is built by software developers.
And they usually have
algorithms that govern the way the platform is structured so that they can have
the most result that they want from their platforms.
However, to beat the Facebook Algorithm Change, you must know this.
Read Also: How to Start a Blog in 2021 (New Guide)
What is an Algorithm?
Another way to describe
an algorithm is a sequence of definite instructions.
There are over 2
Billion people on Facebook.
Hence, there has never
been a larger gathering of human beings in the history of the world.
Facebook is the
ultimate place to put your products and services in the faces of people.
What is Facebook
Algorithm Name, and what's so special about Facebook's Newsfeed Algorithm?
There is hardly any
product that does not have its customers on Facebook.
There are indeed a lot
of people with varying interests on Facebook, so Facebook catches the attention
of most advertisers.
There is an adage that
says "What you see is what you get".
And in business, it's
the brands that people hear and knows about will get the attention of people
and eventually will get their money.
So knowing about how to
keep people seeing your product will be very helpful to your business in the
long run.
Most of the things
people see on Facebook are shown in the Newsfeed.
It's crucial to know
about how and why what you see on the News-feed shows to you and how you can try
to make your posts show more on the News-feed.
Take note; Facebook
Engineers developed the Facebook Algorithm.
This means the entire
factors that guide the News-feed are deliberate and were decided by the Facebook
Team.
The Facebook Algorithm
Change is a reflection of the Facebook Ideology.
It reflects how the
company thinks about its products and how they feel that it should be best
used.
In the end, learning
about Facebook Algorithm Changes is quite similar to learning about how the
Facebook Team thinks.
Remember, the Facebook
Algorithm is a reflection of the Facebook Ideology.
ASSUMPTION:
For this guide, I'll
assume that everybody reading this article has a Facebook Page.
You see, you can't succeed
at scale on Facebook if you don't have a Business Page.
It is good to have
normal friendship accounts, but Facebook profile accounts are limited in what
they can do.
For example, you can't
possibly run a Sponsored Post with your regular friendship account on Facebook;
only business pages can do that.
Also, you can't see the
number of people that saw your Facebook post with a regular friendship account;
it only shows to Pages.
If you want to be able
to reach more people and be able to track how well your posts are doing, the
age groups, location, then, you need a Facebook Page.
So in case, you are
reading this, and you don't have a Facebook Page yet;
Please get a Facebook
Page, because the foundation for business success on Facebook is with a Facebook
Page.
You can easily create
one here.
FACEBOOK'S MACHINE
LEARNING ALGORITHM

I understand what you
are thinking right now.
You are wondering what
on earth "Machine Learning" means.
You are still just
getting used to the word "Algorithm" and here is another new
word.
Don't worry, let me
explain.
Machine Learning is
also called Artificial Intelligence.
This can be seen as
when a computer has some sense of its own, similar to the human brain.
You know in computer
programming, computers are supposed to do what they are programmed to do, the
way they were programmed to do it.
However, in Artificial
Intelligence, the computer has some extra ability to learn behaviors and to
gather information, therefore acting based on those things it has
gathered.
Facebook uses a
machine-learning algorithm for its Newsfeed.
That is, the Algorithm
that governs what shows to you and me on Facebook has some special abilities to
learn more about you and me.
The things we see are a
product of our behaviors on Facebook, what we like, who we communicate with
and so many other factors.
The primary purpose of
this article is to give you some tips on understanding the Algorithm and making
it favour your business.
So now, let me show you
some critical tips about that Algorithm and ways on How to Beat Facebook
Algorithm changes 2021.
5 WAYS ON HOW TO BEAT FACEBOOK ALGORITHM CHANGE 2021
1. Facebook's Algorithm
Values Pictures and Videos over text.
2. The Facebook Algorithm knows Marketing Terminologies.
3. Positive Comments Make Your Posts More Seen.
4. Facebook Algorithm De-ranks Fake News Links.
2. The Facebook Algorithm knows Marketing Terminologies.
3. Positive Comments Make Your Posts More Seen.
4. Facebook Algorithm De-ranks Fake News Links.
5. Using the New Facebook
Features
1. Facebook's Algorithm Values Pictures And Videos Over Text
Don't just write things
on Facebook; make sure you find a picture or a video that helps illustrate what
you are saying.
The exciting thing
about Facebook Pages is that the number of people that saw a post is clearly
stated below the post.
Numbers don't
lie. Let's see some experiments.
Experiment 1:
- Make a normal post on your Facebook Page, don't add a picture or a video.
- Wait for 24 hours and check how many people saw it.
- Write down the number.
Experiment 2:
- Then also write the same post again, this time with a picture or a video.
- Wait for 24 hours and check how many people saw it.
- Write down the number.
You will discover that
the number of people reached in experiment 2 will be more than the number of
people reached in experiment 1.
Facebook's Newsfeed Algorithm
ranks visual content over non-visual content.
Action Point - No
longer should you make a marketing post on Facebook without adding a picture or
a video.
2. The Facebook Algorithm Knows Marketing Terminologies
The Facebook Newsfeed
algorithm is sophisticated.
I told you earlier that
it is a machine learning algorithm, so it has some sense of its own.
One of the core
features of this machine learning algorithm is called "Keyword
tracking".
The Facebook Newsfeed
algorithm can determine your motive based on the words you use.
For example, if I write
this post on Facebook.
Buy this Wristwatch Now!
The number of people it
will reach will be very low.
Why? Facebook's
newsfeed algorithm knows that you are trying to sell a product because you used
the word "BUY".
The thing about
Facebook is that it is primarily a place for loved ones and friends to share
their moments and memories.
So Facebook will always
prioritize fun posts ahead of business-related posts.
Except you Sponsor the
Post or Run Facebook Ads.
In another case, if you
write this post on Facebook.
Happy Birthday to My Son!
The number of people it
will reach will be reasonably higher.
Why? That post type
fits into what Facebook thinks its users will love, and Facebook will freely
dish it out on its Newsfeed.
The keyword "Happy
Birthday" resonates as a positive event and a post that is likely to be
engaged with.
Action Point - When you
want to sell on Facebook, try using Sponsored Posts or be smart not to include
the obvious marketing keywords in your regular organic post.
Some Other Marketing
Terminologies to Avoid Includes:
👉 Click this Link NOW.
👉 Like this
Post.
👉 Share this post.
👉 Visit this Link
NOW.
👉 Order this NOW.
Instead of using
aggressive marketing language, be more creative with your content.
Remember, we said in
the first tip that you should not post without having a picture or a
video.
So put a very
high-quality image of the product, with the (CTA) call to action or marketing
keyword written on the picture.
In that kind of an
image, the Algorithm can't track the Click to Action word written on it.
Hence, you can then
post something flexible as the body of your text without adding any marketing
keywords in your posts.
An example of the text
can be; "The Best Bean Flour in Town" while the image of the product
has the CTA scribbled on it.
There are many other
creative things you can do to beat the Facebook Algorithm Change on this.
3. Positive Comments Make Your Posts More Seen
This follows the same
principle of keyword tracking.
When you write a post
that gets positive comments in the News-feed, the post shows to more people.
For example, you write
a post.
Happy Birthday to my
son Allen, who clocks 15 today.
Then someone comments,
"Congratulations".
That post will begin to
get a higher reach.
What's the Facebook
logic for that?
Simple!
"Congratulations" is a positive word, and is most likely used when
very special things happen to people.
If one person is
congratulating me over something, it's very likely that more people would be
interested in knowing what that thing is.
Facebook's newsfeed
algorithm takes the initiative and begins to show that post to more and more
people.
Action Point - Write
quality, engaging posts that can evoke positive comments.
'Congratulations' is
not the only word that can trigger the sweet spot of the Algorithm.
Some Other Positive
Comment Keywords Includes:
👉 I'm interested
👉 Thank you
👉 Wow
👉 Interesting
👉 This is awesome.
When your Facebook
posts evoke such comments, they get shown to more people, and your reach grows
on and on.
So, to beat the Facebook Algorithm Change 2021, you must know how to observe this in your posts.
4. Facebook Algorithm De-ranks Fake News Links
Facebook has been
working hard to de-rank posts that contain fake links.
They are working to be
able to crawl into the site and show such posts to fewer people.
You know those posts
you see on Facebook that say things like;
"Woman Does the
Unimaginable When Told Her Son was Missing"
Then you click on the
post, and you see that the woman simply shouted at her son for missing a
penalty while they were playing football in their compound.
Yes, LOL.😃
Those kinds of posts
are called click-baits, and Facebook's Algorithm hates them with passion.
Action Point - Don't
post click-baits. It is a No No No.
However, this is a way to beat the Facebook Algorithm Change to avoid de-ranking your posts.
5. Use the New Features on Facebook
It sounds simple or
cliché, but it is a huge step that will help change the game for you.
Remember, when you
joined Facebook, you used to see posts based on the recent update.
That is, the post you'd
see on top usually was the post of the person that just wrote something not so
long ago.
Then as time went on,
you realized that you could see posts from two days ago on top of posts that
were just made.
Facebook usually
launches simple products; then, as the user base increases, they begin to make
the product more complicated.
For example, let's talk
about FACEBOOK LIVE.
Facebook Live is one of
the Facebook's new features.
When you go Live,
Facebook does as much as informing people that you are LIVE and they should go
and watch your video.
The truth is that as
more and more people start using that feature;
Facebook will begin to
reduce the number of times and the number of people it will tell about you
being Live.
The benefit and the
assistant you get from Facebook comes with being an early adopter, same thing with
Facebook Stories and Instagram Stories.
Action Point - When
Facebook releases a new feature, learn how to use it early and adopt it very
quickly.
Conclusion:
Algorithms determine
what we see on the Internet.
Facebook's Newsfeed
Algorithm shows you what it wants to show you.
Hence, what you see is
what you get!
Now, this is the summary
of all you need to know on how to override Facebook Algorithm Statistics.
🔘 Facebook favours
pictures and videos ahead of plain text. Use more photos and videos in your
Facebook posts.
🔘 Facebook has a machine
learning software that knows marketing words and terminologies.
🔘 If you use words like "Buy this"
it will show to fewer people. If you use words like "Happy Birthday",
it will show to more people.
🔘 Use those Marketing
terminologies and words for Sponsored Posts or Facebook Ads, don't use them on
your usual Facebook Posts.
🔘 Facebook has new
features, such as Facebook Live. Use them; the new features are favored more
on the News-feed.
🔘 Facebook is working to
filter fake news and click-baits. If you post them, your posts will show to
fewer people.
🔘 When someone important
likes your post, your post shows to more people when people like them.
🔘 When people write
pleasant comments on your posts, more people get to see the posts.
Now, I believe you are
no more asking What is Facebook Algorithm or Has Facebook Change Algorithm?
And hopefully, you have
learnt the best ways on How to Beat Facebook Algorithm Change 2021 to achieve
results instantly.
So take advantage of
this today, and you will be glad you did.
People who focus on
User Experience, Make More Money than those who don't
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