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30 June 2020

How Website Color Schemes Can Enhance Your Marketing Blog – ElochiBlog


A lot to do to stack the deck when it comes to setting your business website up for success - just a solid marketing strategy is not enough to influence your audience;

Some subtle tricks do require to maneuver specific behavior, reactions, and feelings of the audience, like Website Color Schemes.

You got the idea! Selecting the right colors helps to grow your business because it offers real-life experience and comfortable visual content to the users. 

website colour schemes

What tends to catch our attention and engage us constantly?

More likely than not, the solid and established the brand identity that advocates our senses through enhanced charts, graphs, info-graphics, animated GIFs, YouTube videos and other visual contents are the most alluring to us, right?

Visual content matters, and so does color as each palette of colors evokes certain emotions, and finally, triggers the desired response if Website Color Schemes is used wisely for your website.

All you need is to follow some of the following core principles:
  • The right Time
  • The right Method
  • The right Motive
  •  The right Audience
website colour schemes 

Why is Color Scheme Significant?

As we all know now that a solid brand needs strong projection, just a reflection of a unique idea is not sufficient, the right veracity of color is the most pertinent ingredient of a brand to talk.

Depending on the website model and mode of business, build an inspiring palate of inspiring design that can promote different emotions, perspectives, behaviors, and feelings.

The term as Color Psychology is the idea that influences very unique yet a variety of behaviors, feelings, and reactions within your targeted audience.

By applying the suitable color scheme for your business website, you can make your customers think, relate, feel, connect, and communicate with your business, just the way you like them to.

Color psychology, according to the fundamentals states various colors instigate as well as inspire people.

Here’s a brief overview of How Website Color Schemes can enhance your marketing blog, the psychological properties, which play the major part to succeed. 

Key Principles of Applications of Website Color Schemes to Enhance Marketing Blog

🔘 Develop Brand Recognition

A website is a business company’s online home - an authentic representation of the brand.

Hence, it requires to be visually impressive and memorable enough for the users to return every time.

According to the SEO ninjas, color enhances the fundamental of brand recognition by 80%, and thus with a brilliant color plans, establish your site’s design and immediately connect with the visitors.

Of course, the concept of web design is beyond just color, it’s known to be the first impression that drives respondent but given the phenomena of color schemes, it helps the audience to locate the site and land on the exact page. 


🔘 Subtle Color Schemes to Excite the Audience

If the chosen website color scheme doesn’t excite you, then it also ceases to allure users - depending on your business model.

It is imperative to understand the significance of the color palate and what each color signifies.

Hoping to get potential customers from your website, you surely need to take care of the level of enthusiasm and excitement among the visitors, as only excited and enthusiastic consumers buy.

Let’s explore the Fundamentals of Color Theory in a Jiffy

  • Red: Of course, a great color to apply for your website. But wait! Try to put more effort to inspire people as the attributes of red are versatile, from creating passion, excitement to danger. 
  • Yellow: Signifies accessible and cheerful to the audience.
  •  Orange: Universally considered as ‘fun’ color. Many brands do love as it reflects happiness and joyous among customers.
  • Green: Generates a calming effect, Green is for projecting a soothing vibe and also, a sign of money. Curate wisely to boost sales!
  • Blue: Versatile and universally admired, Blue inspires trust and thus, heavily practiced to design logos. 
  • Purple: Shade of royalty, it defines edgy and authoritative to the audience.
  • Black: Always considered as classy, unique, and sleek that signifies high-end brands to the audience.
  • White: Sometimes, no color at all makes the best appeal but appealing shades must be there to solve the purpose of the website.
  • Gray: An authoritative projection and shows people a much more mature serious brand


🔘 Shape the Feelings of the Visitors about Your Site

In simple language - Excitement = Good Business. Just based on the color scheme, a consumer forms his or her first impressions.

Color is one of the easiest elements of a site (page) to “understand”, and also assist the audience to assess instantaneously. 


🔘 Promote Brand Sentiment

As it is mentioned earlier, various color palates inspire different emotional reactions across different groups of audience.

However, certain colors surely do wonder for the brands if designed tactfully.

Hence, create brand loyalty in positive brand sentiment, and help you generate more leads and more growth down the line. 

With this you can choose your color combinations for website and know the best website color schemes.

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