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21 December 2017

Best Strategic SEO For Small Business Owners – ElochiBlog

Small Business SEO

Welcome once again to ElochiBlog. Indeed SEO has been the talk of the day both for Offline and Online Business Platforms. 

Today I will show you the need of “Local SEO for Small Business Owners” and how you can utilize and leverage on it to increase the online visibility of your Small Business.

Hey, but wait first, let’s see the Definition of SEO.

According to Wikipedia; (SEO), Search Engine Optimization is the process of affecting the visibility of a website or a web page in a web search engine’s outstanding results, often referred to as the natural or organic results.

If you are a blogger or a business owner like an “Online Stock Trading”, then search engine optimization (SEO) is an ultimate necessity and a technique that you should not only learn but master it very well.

“Why should you as a small business owner be concerned about search engine optimization (SEO)”? I know this very question will be running through your mind. Yes, here is the answer.

    Because you want to provide visitors to your website with such a fantastic user experience that they will tell others and such tends to bring them back.

    Because you want to submit to search engines like Google, Bing and Yahoo some critical information so they will place your site in the top 5 spots on the returns page.

    Because you want to make your brand or business known all over the world and make excellent sales for your products from every angle of the world.

The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords and with a well-detailed content about it. 

However, if you don’t engage in SEO, automatically you are not on that first page of results. 

Then what you need to do is just a simple task, which is called Local SEO Marketing

By investing in search engine marketing, you are staying competitive with your competitors while giving your brand name exposure 24 hours, seven days a week and you are sure of gaining new customers even while you sleep. 

Alright, Let’s take a look at what an excellent Local SEO Strategy can do for you while you take a snooze.

Local SEO Marketing is practically one of the strategy most small business owners neglects to do, or they are doing it completely wrong, and such brings no result. 

Implementing the proper SEO for your small business gives you a significant “leg up” on the competition.

Let’s dig into these 5 Local SEO Marketing Techniques to help you get the most out of your small business.

1. Optimal User Experience
SEO is ultimately about providing a user with the friendliest, fastest and best experience possible. 

A search engine wants to give the user what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.

However, you can leverage this by setting up a friendly looking user interface and mobile friendly layout on your blog or websites. 

Provide an easy to use navigation tabs for visitors to locate each page as fast as possible. With this alone, your visitors will dwell much and find every reason to come back again on your site.
2. Optimal Reach
People unconsciously trust search engine results. If Google places John’s Boutique in the top spot of a search, then it must have earned that place, and it must be good. 

The user then tells all his/her friends on Facebook and Twitter that he/she is going to John’s Boutique and invites them, leaving the link for them to click as well.

The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at John’s boutique. 

Why? Because the search engine matched everything correctly, and it all pointed to John’s SEO.

In this case, you need to provide an in-depth, relevant content about your products or business using long tail keywords and to place them in the right places, in your page titles and within your content. 

But never try to stuff your keywords.

3. Optimal Potential For Conversion
Internet marketing, including SEO, attracts people who are already looking for your product or service. 

You don’t have to go about screaming, dancing, or wear cool clothes to gain an audience; they are already convinced of their need of which make them went searching in the first place. 

No much need in placing bold adverts front and center in a magazine. You just have to present yourself in one of the top 5 results and voila!!!

They were looking for you, and you showed up right on time. You still have to convince them that you are the best company or person to purchase from, but half of the battle is over. 

Once they land on your site or web page, if you have invested the same tedious work to optimize the user’s experience with you by providing the legal content they seek, then you are well on your way to gaining a new customer.

4. Optimal Exposure For Brand Awareness
As earlier stated in point No. 2, People unconsciously trust search engine results. If John’s boutique is the number one (#1), then John serves the best wears or shoes. 

But most users don’t just run over to John’s Boutique the next hour and buy a dozen of shoes. 

However, what they mostly do is to file it somewhere or bookmark it. They go clicking around the world numerous times before making a final decision. 

If your website is employing top-notch SEO services, how often might that user come across your company name or business while conducting his/her search? 

What if your company or business website name come up 3 out of 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.

Here you have to know your brand and make your name to be known to all. 

Make your brand unique to stand out from your competitors, and with this, your customers can quickly identify your brand anywhere anytime.

5. Optimal Insight into Your Customers
If your blog or website is optimized correctly, it will increase your search engine visibility, usability, and credibility all of which drives free organic traffic to your site. 

Now that you are enjoying a higher number of visitors, then using the Google Analytics (which every website should have set up) you can track valuable information about your visitors. 

Find out what browser they use, what keywords and technology they use, their geographical location,  the days and times they are most active, how much time they spent on a page, and so many others.

This information will help you discover your target market, honor your advertising and determine strategies based on facts rather than just educated guesses. 

The better you know your customers, the better product or service you can provide. The higher the ROI.

Wrapping It Up
In your quest for small business search engine optimization (SEO), there are few things you need to do and some you don’t need to do. 

Nevertheless, we have seen that SEO is the best way to boost a company’s or online business visibility. 

But with the fact that the algorithm for SEO changes all the time, it can be incredibly confusing to figure out what to do to make your business look like a big fish in the pond of Google.

However, you need to observe these following practices below to pertain the best strategic SEO for small business and your SEO campaign.

  Look at Your Competitors
Yes, you should keep an eye on your competitors but don’t copy them. No matter your business, products or services you render, there will always be a competitor. 

Take a look at their website to see what keywords they are using and how they are incorporating them, whether it be through onsite content, pictures, or even HTML tags.

  Don’t Give Up
Search engine optimization takes time to see results. It is essential to be patient and not give up if you don’t see results right away. 

Think of SEO like a stock market; the more you invest in it, the more results you will see.

  Don’t be Too Spammy
The best way to use your keywords is through writing quality content, but many bloggers and site owners believe this is just another way to stuff all their keywords in one place. 

This is entirely wrong; Google will crawl your site to ensure the keywords are readable, as this gives more authority to them.

Never place your keywords in a sentence such as “buy purchase phone car accessories online shopping Nigeria best online retailer “, as Google will not rank your website accordingly.

  Don’t Assume Everything is OK
Oh yes, don’t think everything is going fine. It is crucial to check the analytics of your SEO campaign and for your business to ensure everything you are doing is working.

This way, you can figure out exactly where you stand and what actions you have to take to get the results you are looking for.

So there you have it, the Best Strategic SEO for Small Business Owners and reasons to invest in Local SEO marketing. 

If you’ve had success with any of these, please feel free to share your results and experiences using the comments section below.

As stated above, many business owners don’t implement this technique, which gives you a significant advantage. 

So take advantage of this and do the work that others aren’t willing to do and you will reap the rewards down the road.

Thank you!


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