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Do you know that every personality
on earth is a great brand? Definitely YES! You are a GREAT BRAND.
The world may not know you today,
but your brand will be known very soon.
This has been my driving spirit
whenever I write or talk on how to Increase Brand Awareness.
Bill Gates was not known when he
conceived the value called Microsoft.
Also, Mark Zuckerberg was an unknown
schoolboy in his college when he conceived the value called Facebook.
Today, I will share with you the
vital tips needed to Increase Brand Awareness Value using Digital Marketing
Strategy.
If you have a startup or you are a
small business owner, then this article is for you.
Take a cup of coffee and chill as we
dive into this excellent guide and see yourself conceiving your Brand Value.
First, let’s see what Digital
Marketing is?
WHAT IS DIGITAL MARKETING?
Have you ever wondered what happens
when you explore any shopping website maybe (Jumia) to check your favorite
collections?
Later, of which you start receiving
the adverts of the same collection on another online platform like Facebook,
Instagram, etc.
Maybe, you forget to buy an item
after checking to cart;
And later you receive an email
offering you a discount or reminding you that you have an unbilled item in your
cart.
Have you ever wondered, there are so
many websites related to the same businesses?
But why only a few of them appear on
the first page of Google while searching for product or services?
Have you ever wondered, there are
many pages and groups on Facebook, but only a few get to show on your timeline?
And in most cases, it’s related to
what you are interested in?
The answer to all these “Have you
ever” queries is Digital Marketing.
As simple as that and you too can
utilize for whatever you do.
Even if you think you don’t have a business now,
you can market yourself.
With an active digital marketing
strategy, you can market your wisdom and knowledge as well.
Marketing is the activity and
processes for creating, communicating, delivering, and exchanging offerings
that have values for customers, clients, partners, and society at large.
As of 2017, there were over 3.6
billion people online worldwide, and today, nearly half of the world is online.
According to NCC, there are over
97.6 million Nigerians having internet access and still growing at an
impressive rate of about 38.4%.
Nigerians are so connected that they
have an average of 0.90 mobile subscriptions each, that’s nearly one mobile
line per person.
No matter which device they use, on
average, people spend over 3 hours per day on the internet or social media
platforms;
Which is more than 90 hours a month.
Now, the big question is, How can
your Business or Brand leverage on this massive opportunity?
OR, how can you Increase Brand
Awareness through Digital Marketing Strategy in 2019?
Digital Marketing is an umbrella
term for all your online marketing efforts.
Businesses leverage digital channels
such as Google Search, Social Media, Email, and other websites to connect with
their current and prospective customers.
The world today is going digital
more than traditional, thereby giving more edge to branding in the digital age.
Proper Digital Marketing Strategy
provides one with appropriate targeting and as well makes it easier to interact
with your audience and customers.
However, knowing how to use social media management tips effectively will be an added advantage to you.
Tips for Increasing Brand Awareness Value with Branding in the Digital Age
• Start building your Online Presence before launching your Business.
• Don’t give your Competitor a chance to tear down your Brand.
• Engage with your Social Media Audience.
• Don’t ignore Offline Marketing.
• Monitor your Brand Mentions.
• Custom Email Address.
• Trendspotting.
• Website.
With branding in the digital age,
you never get a second chance to make a first impression.
You are who Google
says you are.
Now, let’s look at the following
tools for a successful Digital Marketing Strategy and how to increase brand
awareness value.
1. Take Your Business Online
Your first and foremost job is to
take your business to where your market is. In this case, you make it online.
Creating your website should not be
a problem; you can achieve that using any of the available site builders.
However, with these Content
Management System (CMS) like WordPress or Blogger platform, you can set up an
online asset.
Moreover, for professionalism, you
can hire a site developer or check out our Website Services here for easy and faster
approach.
2. Get Set with Social Media Paid Promotions
The easiest and most reliable way to
get visibility for your businesses is to register your brand for paid
promotions using social media Ads.
You can get started by using any of
the social media platforms like Facebook, Instagram, LinkedIn, and many more.
With Facebook insights and the Ads Manager, you can tell the age, location, status, interests, and behaviors of
your fans and customers.
Then, you can use this information
to target and market them with the right product at the right time.
3. Connect Through Email
Email marketing is a great way to
connect and stay in touch with your customers.
From building a contact list to
learning how to design emails that stand out.
Hence, you need to have a good grasp
of email marketing campaigns.
You can check out this guide here on
Email Marketing to get started.
Nevertheless, for you to increase
brand awareness, you need to have a custom email address.
Example; (admin@elochi.com.ng, or
contact@google.com) etc.
With effective email marketing, you
can build a list of your customer's email and keep re-targeting them with your
business or products.
4. Advertise on Other Websites
By incorporating a mix of both
display and search engine advertising on other websites, you will be able to
maximize your online visibility.
You can then harness the power of
re-targeting solutions to stay on top of your customer's mind and move potential
customers through the sales funnel.
Using the idea of Guest posting or
Sponsored posts on niche blogs related to your brand or business will be a
better option as well.
Also, you can place adverts on some
websites to increase your brand value and make known your business to more
people.
5. Make The Most of Video
Today, video is a vibrant and
accessible part of the online experience.
Connecting with customers through
this versatile medium can open up valuable advertising and content marketing
opportunities.
Integrating video into your online
strategy and promoting them so that the right people see them will be a big
plus.
Video marketing is very cheap to
make actually. It can be a short video clip, YouTube videos, etc.
Hence, the most important thing is
the content of the video and make sure it is engaging.
6. Take Advantage of Content Marketing
Content marketing is a great way to
build trust and increase site traffic.
Excellent and relevant content can
significantly improve your search ranking and in turn, drive traffic to your
site.
Indeed, Content is King!
Hence, with
proper SEO Optimized Contents, you can easily rank higher on Google search
engines.
Thereby driving home good organic
traffic and then turn your visitors into potential buyers.
CONCLUSION
If you are still figuring out these
digital marketing strategies and think it’s a bit complicated, then you need to
take action now.
Think of that your business and see
how you can make it a brand, thereby giving birth to a Value to the society.
I believe these few tactics will
help to create the multiplier effect and increase brand awareness on your
business when implemented.
To learn more about Digital
Marketing, you can take this FREE course on Google Digital Skills for Africa.
For more questions or suggestions,
you can drop them via the comment section, and I will give you a positive
feedback soonest.
Remember to share this article with
your friends and subscribe to this blog via email below.
Thank You!
This is an awesome post.Really very informative and creative contents.
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