Best Facebook Marketing Tips for Small Business 2020

Last time, I shared with you the Comprehensive guide on the Advertising Hacks to Skyrocket your Business.

Today, I'll be rigorously sharing with you the most important things you'll need to know about Facebook Marketing.

These are the insane methods that have been tested even by local and international businesses.

Are you looking for tips for successful marketing through Facebook?

Here, we are going to see the Best Facebook Marketing Tips for Small Business in 2020 and How to use Facebook for Marketing.

Are you ready? Follow me now!

What I'll share with you today is not just an information but a route towards your ads transformational phase.

You'll also learn how to run Facebook Ads Campaign that converts effectively.

These are part of Facebook Marketing Strategy for Small Businesses.

Following the different search queries on search engines, many have been asking questions like;

How can I learn Facebook Marketing?

Is Marketing on Facebook Effective?

How to use Facebook for Business?

Do Facebook Ads work for Small Business?

How do small Businesses use Facebook Marketing?

All these and many more are various questions people ask in regards to Facebook Marketing.

If you are still asking or looking for answers to these queries above, then you are in the right place.

Knowing how to use Facebook for Business Marketing is your best bet.

You don't need to struggle or keep looking for customers up and down if you know how to target the Right Audience on Facebook.

See, the thing is just for you to know the Basic Facebook Marketing Tips for Small Businesses and then use it to skyrocket your Business.

I'm pretty sure you must have heard about Facebook Ads or Facebook Marketing.

And you might have tested it, and perhaps got tiny results.

Most people didn't try because they don't know where to start.

While some majority of people doesn’t even know what it's all about.

Whatever group you find yourself, it is okay, and I'm sure that's why you are here on this page.

In a nutshell, I will show you all the tips, keep following me and read on.

If you follow me, I won't waste your time.

Now, let's see them!

Read More: How to Make Money with a Blog for Beginners

Best Facebook Marketing Tips for Small Businesses 2020

I will be discussing the following with you about Facebook Marketing Strategy that works in Creating Facebook Ads that Converts.

Having much understanding of these tips and strategies will help you promote your small Business on Facebook.

Introduction to Facebook Marketing

Facebook Profile and Page

Facebook Ads.

Read More: 10 Free Online Forums to Promote Your Business & Websites

Introduction to Facebook Marketing

Facebook Marketing is just a method of reaching out to the broader Audience who might not necessarily be in your immediate circle.

Don't forget that you can't do any marketing without a product.

So, in this case, you must have a product.

You can't by-pass it.

As a business owner, you must have a product.

It could be a tangible or intangible product.

But you must have one.

To fully understand this you will need to know some things that make this up;

Like the basics of Facebook Ads, having the end in mind at the beginning, creating sales funnel and the rest.

Before you start an ad campaign, you must have an audience. This is another essential key.

Except you want to keep marketing to yourself, and selling to yourself.

Keep this in mind.

If you want to create a new sales-funnel, go here.

This is the way to go on Facebook Business Marketing.

Read More: 5 Hot Selling Product Niches in Mini Importation Business

Facebook Profile and Page

Don't get this twisted; there is a massive difference between the two.

If you want to create a Facebook Ads, you must have a Facebook Page.

A Facebook Page is Business Oriented, made especially for Promoting Business on Facebook.

It is a platform on Facebook that allows you to do Business.

Note: You should not and cannot use your personal Facebook profile for Business.

It is not advisable; instead, get a Facebook Business Page.

To create a page for your Business, go here.

Remember to use optimized and quality images for your Facebook page.

You can get or create quality images using Canva.

You can download from Google play store for Android, or Windows and Mac.

Various images for different social media posts are made available, and you can easily choose the one that fits perfectly.

When I started using Facebook Ads Manager, I just didn't take note of how to make things work properly for me.

I thought that jumping straight into the ads section is what I needed after creating my page.

The success of your ads depends on how well your page is optimized.

Look at your category and see if it fits what your page is all about and change it if it doesn't.

Your page can't go well if you don't have an understanding of the best keyword to use.

In this case, Keyword Research is the only way.

You can use Google Keyword Planner for this.

So in all, create and optimize your Facebook Page and get ready for Business.

Facebook Ads

Did you know?

You have 40% or more likelihood of selling ₦100K + of online courses using Facebook Ads.

Or even selling your Business Products and making ₦50K to ₦100K using Facebook Ads.

Yes, of course!

Facebook Ads is the way forward because if it's not converting and retaining, you're just wasting money.

To set up a profitable Facebook Advert Campaign, here are the three things to focus on.

The three elements for a successful Facebook Ad is:

✒ Your Ad Copy

✒ Your Ad Creative (The Video or Image Used)

✒ Your Target Audience.

However, there are various things you'll need to create successful ads:

🔘 You must have a Defined Process: Clearly define what you're offering & the problem you solve for prospective customers.

Everyone is not your customer, so you must find them and know what their issues are.

🔘 You must have a Facebook Ad Strategy: Define a complete Ads strategy that compliments your current business model.

Facebook Ads is not for everyone. It is for those who are in Business.

It's not a tool for fun. So, your Advert strategy must be clearly defined.

🔘 Refine your Target Audience: Always refine your target audience so you can easily reach them the second time you turn your ads On.

This can be achieved by testing or using Split-test.

As well as make proper use of Demography and Interest to improve it.

🔘 Learn how to generate high-quality leads that have a high likelihood of purchasing immediately.

🔘 Quality Lead Generation Objective: Try to create a complete process for converting these leads into paying customers in the shortest amount of time possible.

Depending on the currency value of your product/service, i.e. up selling after they've opted in to monetize your campaigns instantly, or over a 30 day or more extended period.

🔘 Re-targeting Strategy: Create a strategy for re-targeting your prospects using a unique "Evergreen Ad Campaign".

This is critical if you're selling either low-cost or high-ticket items to reduce your advertising costs.

🔘 Create captivating advertising copy that draws your prospects in.

🔘 You don't need Millions to run Ads: With a minimum of N500 ($1 - $2), you can run an active ad by setting your budget daily as N500 to N1,000.

Test hundreds of ad combinations quickly (This is easy-to-do when you know how & you can do it on a budget of just $10 - $20 per day).

🔘 Find the best way to optimize or create your landing pages that will increase your sales while reducing your advertising costs.

🔘 Finally, identify the best way to scale winning ad campaigns quickly.

To effectively run this, you must be willing to give it time and analyze it from time to time.

With the Best Facebook Marketing Tips for Small Business, you need to know how to get the most out of Facebook Advert for your Business Promotion.

Here are the few Facebook Advertising Hacks you need to know when creating Facebook Ads Campaign that converts easily.

Facebook Advertising Hacks for Profitable Facebook Ads Campaign that Converts

✅ Before you set up your Ad, Post your Text or Ad copy on the Facebook Page along with beautiful pictures/video of your products first.

✅ After setting up your Ads and it's approved, if it's not converting after #120 spent for (Engagement objective) or #200 spent for (Traffic Objective), stop the Ads and work on it again.

✅ Use Zero Targeting that is, targeting only a specific country and not the states. Example using only (Nigeria) as Location except in rare cases.

✅ For your Ads to convert quickly, use Facebook feeds alone, not messenger, Instagram etc.

✅ Lower price converts well, set your daily budget at a minimum of #500 or #1,000 per day.

✅ Use many demography and interests in detailed targeting; minimum of 7 interests is okay.

✅ Set the age limit from 18+ above (18 – 65) except on rare cases and depending on the type of product you are marketing.

✅ Always make sure your CTR is average and moderate at least 1% and not below 1%.

✅ Make sure your CPC is not high, (#1 - #4) per click CPC is cool.

✅ Avoid using Narrow Audience, it increases your Ad cost, only target detailed broad Audience and not narrow Audience.

✅ Do not run Ads and pause it at intervals; instead, you run it with low budget and space it.

✅ Use URL shorteners like (Tinyurl, bitly) to shorten your Sales Page/Landing Page links or redirect your sales page domain.

✅ Don't use Pictures/Videos that show sensitive body parts, Facebook would not approve the Ads.

✅ Don't always duplicate your Ads, it will show to the same set of people.

✅ Before you duplicate your Ads, change the creative to increase the potential reach. (Increase the age range, change the image/video, edit the Audience and add more interests).

✅ It's advisable to use old Facebook accounts to run Ads (12 months and above).

✅ Use real human being images/videos for mostly health products.

✅ Use short stories in your Ad copy to reduce CTR and make interested people click.

✅ Never use Opt-in forms as Sales Page or Landing Page.

✅ Use good Ad copy for your Ads, write and draw curiosity in your Ads copy. Bad Ad copy makes your CPC high.

✅ Using Video works better and reduces CPC as well.

✅ When targeting Nigerians, use black people pictures, not always a foreigner or white ladies picture.

✅ Sell and Advertise products mostly consumed by Youths and Women.

✅ Always check your Ad manager after setting up your Ads and when the Ad is running.

Read More: Top 5 Effective Social Media Management Tips 2020

Conclusion:

Now, these are the few tips you need to know about Facebook Marketing and how to create effective Ads campaign.