
Last time, I shared
with you the comprehensive guide on the Advertising Hacks to Skyrocket your Business.
Today, I'll be rigorously sharing with you the most important things you'll need to know about Facebook Marketing.
These are the insane
methods that have been tested even by local and international businesses.
Are you looking for
tips for successful marketing through Facebook?
Here, we are going to
see the Best Facebook Marketing Tips for Small Business in 2021 and How to use
Facebook for Marketing.
Are you ready? Follow
me now!
What I'll share with
you today is not just an information but a route towards your ads
transformational phase.
You'll also learn how
to run Facebook Ads Campaign that converts effectively.
These are part of
Facebook Marketing Strategy for Small Businesses.
Following the different
search queries on search engines, many have been asking questions like;
- How can I learn Facebook Marketing?
- Is Marketing on Facebook Effective?
- How to use Facebook for Business?
- Do Facebook Ads work for Small Business?
- How do small Businesses use Facebook Marketing?
All these and many more
are various questions people ask in regards to Facebook Marketing.
If you are still asking
or looking for answers to these queries above, then you are in the right place.
Knowing how to use
Facebook for Business Marketing is your best bet.
You don't need to
struggle or keep looking for customers up and down if you know how to target
the Right Audience on Facebook.
See, the thing is just
for you to know the Basic Facebook Marketing Tips for Small Businesses and then
use it to Skyrocket your Business.
I'm pretty sure you
must have heard about Facebook Ads or Facebook Marketing.
And you might have
tested it, and perhaps got tiny results.
Most people didn't try
because they don't know where to start.
While some majority of
people doesn’t even know what it's all about.
Whatever group you find
yourself, it is okay, and I'm sure that's why you are here on this page.
In a nutshell, I will
show you all the tips, keep following me and read on.
If you follow me, I
won't waste your time.
Now, let's see them!
Best Facebook Marketing Tips for Small Businesses 2021

I will be discussing
the following with you about Facebook Marketing Strategy that works in Creating
Facebook Ads that Converts.
Having much
understanding of these tips and strategies will help you promote your small Business on Facebook.
- Introduction to Facebook Marketing
- Facebook Profile and Page
Introduction to Facebook Marketing
Facebook Marketing is
just a method of reaching out to the broader Audience who might not necessarily
be in your immediate circle.
Don't forget that you
can't do any marketing without a product.
So, in this case, you
must have a product.
You can't by-pass it.
As a business owner,
you must have a product.
It could be a tangible
or intangible product.
But you must have one.
To fully understand
this you will need to know some things that make this up;
Like the basics of
Facebook Ads, having the end in mind at the beginning, creating sales funnel
and the rest.
Before you start an ad
campaign, you must have an audience. This is another essential key.
Except you want to keep
marketing to yourself, and selling to yourself.
Keep this in mind.
If you want to create a
new sales-funnel, go here.
This is the way to go
on Facebook Business Marketing.
Facebook Profile and Page
Don't get this twisted;
there is a massive difference between the two.
If you want to create a
Facebook Ads, you must have a Facebook Page.
A Facebook Page is
Business Oriented, made especially for Promoting Business on Facebook.
It is a platform on
Facebook that allows you to do Business.
Note: You should not
and cannot use your personal Facebook profile for Business.
It is not advisable;
instead, get a Facebook Business Page.
To create a page for
your Business, go here.
Remember to use
optimized and quality images for your Facebook page.
You can get or create
quality images using Canva.
Various images for
different social media posts are made available, and you can easily choose the
one that fits perfectly.
When I started using
Facebook Ads Manager, I just didn't take note of how to make things work
properly for me.
I thought that jumping
straight into the ads section is what I needed after creating my page.
The success of your ads
depends on how well your page is optimized.
Look at your category
and see if it fits what your page is all about and change it if it doesn't.
Your page can't go well
if you don't have an understanding of the best keyword to use.
In this case, Keyword Research is the only way.
You can use Google
Keyword Planner for this.
So in all, create and
optimize your Facebook Page and get ready for Business.
Facebook Ads
Did you know?
You have 40% or more
likelihood of selling ₦100K + of online courses using Facebook Ads.
Or even selling your
Business Products and making ₦50K to ₦100K using Facebook Ads.
Yes, of course!
Facebook Ads is the way
forward because if it's not converting and retaining, you're just wasting
money.
To set up a profitable
Facebook Advert Campaign, here are the three things to focus on.
The three elements for
a successful Facebook Ad is:
✒ Your Ad Copy
✒ Your Ad Creative (The
Video or Image Used)
✒ Your Target Audience.
However, there are
various things you'll need to create successful ads:
🔘 You must have a Defined
Process: Clearly define what you're offering & the problem you solve for
prospective customers.
Everyone is not your
customer, so you must find them and know what their issues are.
Facebook Ads is not for
everyone. It is for those who are into Business, Selling Products or Offering Services.
It's not a tool for fun.
So, your Advert strategy must be clearly defined.
This can be achieved by
testing or using Split-test.
As well as make proper
use of Demography and Interest to improve it.
🔘 Learn how to generate
high-quality leads that have a high likelihood of purchasing immediately.
🔘 Quality Lead Generation
Objective: Try to create a complete process for converting these leads into
paying customers in the shortest amount of time possible.
Depending on the
currency value of your product/service, i.e. up selling after they've opted in
to monetize your campaigns instantly, or over a 30 day or more extended period.
🔘 Re-targeting Strategy:
Create a strategy for re-targeting your prospects using a unique "Evergreen
Ad Campaign".
This is critical if
you're selling either low-cost or high-ticket items to reduce your advertising
costs.
🔘 Create captivating
advertising copy that draws your prospects in.
🔘 You don't need Millions
to run Ads: With a minimum of N500 ($1 - $2), you can run an active ad by
setting your budget daily as N500 to N1,000.
Test hundreds of ad
combinations quickly (This is easy-to-do when you know how & you can do it
on a budget of just $10 - $20 per day).
🔘 Find the best way to
optimize or create your landing pages that will increase your sales while
reducing your advertising costs.
🔘 Finally, identify the
best way to scale winning ad campaigns quickly.
To effectively run
this, you must be willing to give it time and analyze it from time to time.
With the Best Facebook
Marketing Tips for Small Business, you need to know how to get the most out of
Facebook Advert for your Business Promotion.
Here are the few
Facebook Advertising Hacks you need to know when creating Facebook Ads Campaign
that converts easily.
To learn and get started with Facebook Ads, quickly check out this course guide on How to run Facebook Ads in 2021.
Facebook Advertising Hacks for Profitable Facebook Ads Campaign that Converts

✅ Before you set up your Ad, Post your Text or Ad copy on the Facebook Page along with beautiful pictures/video of your products first.
✅ After setting up your
Ads and it's approved, if it's not converting after #120 spent for
(Engagement objective) or #200 spent for (Traffic Objective), stop the
Ads and work on it again.
✅ Use Zero Targeting that
is, targeting only a specific country and not the states. Example using only
(Nigeria) as Location except in rare cases.
✅ For your Ads to convert
quickly, use Facebook feeds alone, not messenger, Instagram etc.
✅ Lower price converts
well, set your daily budget at a minimum of #500 or #1,000 per day.
✅ Use many demography and
interests in detailed targeting; minimum of 7 interests is okay.
✅ Set the age limit from
18+ above (18 – 65) except on rare cases and depending on the type of product
you are marketing.
✅ Always make sure your
CTR is average and moderate at least 1% and not below 1%.
✅ Make sure your CPC is
not high, (#1 - #4) per click CPC is cool.
✅ Avoid using Narrow
Audience, it increases your Ad cost, only target detailed broad Audience and
not narrow Audience.
✅ Do not run Ads and
pause it at intervals; instead, you run it with low budget and space it.
✅ Use URL shorteners like
(Tinyurl, bitly) to shorten your Sales Page/Landing Page links or redirect your
sales page domain.
✅ Don't use
Pictures/Videos that show sensitive body parts, Facebook would not approve the
Ads.
✅ Don't always duplicate
your Ads, it will show to the same set of people.
✅ Before you duplicate
your Ads, change the creative to increase the potential reach. (Increase the
age range, change the image/video, edit the Audience and add more interests).
✅ It's advisable to use
old Facebook accounts to run Ads (12 months and above).
✅ Use real human being
images/videos for mostly health products.
✅ Use short stories in
your Ad copy to reduce CTR and make interested people click.
✅ Never use Opt-in forms
as Sales Page or Landing Page.
✅ Use good Ad copy for
your Ads, write and draw curiosity in your Ads copy. Bad Ad copy makes your CPC
high.
✅ Using Video works
better and reduces CPC as well.
✅ When targeting
Nigerians, use black people pictures, not always a foreigner or white ladies picture.
✅ Sell and Advertise
products mostly consumed by Youths and Women.
✅ Always check your Ad
manager after setting up your Ads and when the Ad is running.
Conclusion:
Now, these are the few
tips you need to know about Facebook Marketing and how to create effective Ads
campaign.
Applying all these tips
and strategies will help you in promoting your Business on Facebook to the
right Audience as well as boost your sales.
I hope you have learned
these successful marketing strategies and Powerful Facebook Marketing Tips for Small Business 2021.
Take advantage of it
today, apply it and use it to your success.
Thanks alot for this tutorial its cool, i have been search net for this tutorial i didnt untill i found this website, thanks ounce again
ReplyDeleteYou are welcome, thanks for coming here.
DeleteHope to see you again soon!